Hey, I'm Rob
I’m an experienced UX designer with a passion for creating simple, impactful experiences that solve real problems and make people’s lives easier.
Throughout my career, I’ve mastered the balance between creativity and data-driven decision-making. My expertise spans user research, rapid prototyping, wireframing, and usability testing. For example, at United Airlines, I revamped their refund policy interface, reducing user complaints by 30%. At Norfolk Southern, I led the redesign of their Transit Performance Suite, enhancing operational efficiency and customer satisfaction. Have a look below ↓
State Farm
Norfolk Southern
Volvo
Envision
PROCESS
I believe great design starts with empathy. My process begins with understanding the user’s perspective, digging deep into their pain points, and translating those insights into elegant, functional solutions. I strive to create experiences that are not just visually appealing but also meaningful and accessible to all.
Discovery & Insights
Defining the Challenge
Designing the Solution
Presenting the Vision
MY TOOLBOX
HOW I WANT TO IMPACT
Looking ahead, I’m driven to push the boundaries of UX design by integrating emerging technologies like AI and advanced analytics into my work. I’m seeking opportunities to lead innovative projects that elevate user experiences and contribute to the success of forward-thinking organizations. My ultimate goal is to create a legacy of impactful design that resonates with users and drives business growth.
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Services
UX/UI
Web Design
Branding
Consultation & Auditing
Video
Social Media
Marketing
Contact Me
hi@robstouts.com