Find the friction
Identify where fragmented resources, communication gaps, and knowledge loss interrupted daily work.
Knowledge management · UX designAt State Farm, I led UX work focused on how employees find, contribute, and transfer technical knowledge. I partnered with product and engineering to connect a central hub, a contribution dashboard, and a guided knowledge-transfer workflow into one clearer experience.
Problem
Documents, code, and resources were spread across different places. Some knowledge wasn’t written down at all. It lived with experienced employees and could leave with them. State Farm needed a way to make both easier to find and share.
Different teams needed different resources, along with ways to ask questions and work together.
Approach
Through user interviews and workflow analysis, I examined how employees found documents, asked for help, and shared experience. Engineers needed quick answers, but the challenge extended beyond search: information had to be current, connected to the work, and understandable to someone new.
I used personas and journey maps to connect those needs to the experience. That helped me define a hub that supports both finding knowledge and contributing it back.
Identify where fragmented resources, communication gaps, and knowledge loss interrupted daily work.
Use Simone and Bill to examine the different needs of a new engineer and an experienced product lead.
Trace discovery, delivery, and contribution across the Hub, Confluence, Tsearch, and Jira.
Translate the opportunities into resource navigation, contribution templates, metadata, and guided knowledge transfer.
My design focus became the continuity of knowledge: helping someone find it, understand it, use it, and leave it in a better place for the next person.
Approach · User interviews
Engineers wanted instant, relevant search results.
People struggled to find a single place for organized technical resources.
Teams were concerned about losing knowledge when experienced colleagues left.
Approach · User persona
I translated the research into two personas to keep the work grounded in employee needs. Simone helped me examine the experience of getting started. Bill helped me consider the flexibility and shared context needed to move a product forward.
A recent computer science graduate joining State Farm’s development team. Simone wants to turn academic knowledge into practical experience and contribute to meaningful projects.
Seeks feedback, learns from experienced teammates, and looks for practical examples she can apply to real development work.
I focused on clear entry points, recognizable resource categories, and guidance that moves a new engineer from searching to contributing.
An experienced product lead shaping product vision and delivery. Bill balances user needs, business goals, priorities, and resources while bringing a cross-functional team together.
Explores existing work, seeks cross-functional input, and balances short-term delivery with long-term product direction.
I kept discovery and contribution connected. Search, related knowledge, and resumable drafts support exploration without forcing a premature commitment.
Personas represent user types. Portraits are AI-generated illustrations, not photographs of research participants.
Approach · User journey
I mapped the actions, tools, questions, and friction across each journey. This moved the conversation beyond a single dashboard: an answer needs to be discoverable, trustworthy, usable in delivery, and easy to share back with the next person.

Simone is assigned an internal product but needs to understand its architecture, find reliable documentation, and know how to begin.
Explore the map from left to right. Swipe or scroll horizontally on smaller screens.
Scan options, look for direction, and understand the context.
TOOLS & TOUCHPOINTSHub landing page
Choose a guided engineering path to build an app.
TOOLS & TOUCHPOINTSHub guided experience · GitLab / GitHub
Read architecture, review APIs, and look for examples.
TOOLS & TOUCHPOINTSConfluence · Tsearch
Create or select a ticket and understand the scope.
TOOLS & TOUCHPOINTSJira
Code, test, and integrate APIs.
TOOLS & TOUCHPOINTSIDE · APIs
Write down learnings and add examples for others.
TOOLS & TOUCHPOINTSConfluence · Hub
Too many choices and no clear starting point.
Guided onboarding and role-based entry points.
Similar options and unclear labels can confuse.
Clear calls to action and a structured, role-based flow.
Outdated documents, too much text, and no obvious start here.
Golden paths, code snippets, and structured templates.
Poor ticket quality and missing acceptance criteria.
Pre-filled templates and generated tickets.
Missing reusable components and poor documentation.
Shared libraries and reusable patterns.
Time pressure and little incentive to document.
Recognition and an easy publishing workflow.
Simone’s journey showed that orientation and trust matter before development begins. I used that insight to prioritize starter resources, a clear knowledge taxonomy, and contribution templates that make useful examples easier to create.

Bill starts with a problem, explores existing knowledge, and aligns stakeholders before formalizing a direction and moving into delivery.
Explore the map from left to right. Swipe or scroll horizontally on smaller screens.
Scan dashboards, active initiatives, and existing work.
TOOLS & TOUCHPOINTSHub homepage
Search knowledge, read documentation, and find gaps.
TOOLS & TOUCHPOINTSConfluence · Tsearch
Write notes, sketch ideas, and talk with stakeholders.
TOOLS & TOUCHPOINTSInformal documents · Confluence
Share ideas, get feedback, and challenge assumptions.
TOOLS & TOUCHPOINTSConfluence · Slack / Teams
Write a Preliminary Design Review, define success, and clarify scope.
TOOLS & TOUCHPOINTSConfluence
Create epics and structure the backlog.
TOOLS & TOUCHPOINTSJira
Check progress, answer questions, and adjust priorities.
TOOLS & TOUCHPOINTSJira · Hub
Review outcomes, capture insights, and improve the next iteration.
TOOLS & TOUCHPOINTSConfluence · Hub
Fragmented visibility and hidden work across teams.
Cross-product visibility, Tsearch, and related initiatives.
Scattered or outdated knowledge and poor metadata.
Strong metadata and related-content recommendations.
Lack of clarity and conflicting stakeholder input.
Lightweight drafting that can become a structured document.
Misalignment and slow feedback cycles.
Inline comments, collaboration, and stakeholder visibility.
Rigid templates and context lost from earlier steps.
Flexible templates, examples, and links to research.
Manual transitions and the risk of misinterpretation.
Linked artifacts and document-to-ticket automation.
Limited visibility and reactive rather than proactive work.
Real-time status updates and alerts.
No structured feedback loop.
Insights repositories and KPI tracking.
Bill’s journey highlighted the need to retain context as ideas become structured work. I brought search, content types, drafts, ownership, and review into a connected experience, with opportunities for deeper tool integration identified separately.
Both journeys return to the same cycle: discover knowledge, apply it, and share what was learned. I used that cycle to connect the central hub, the Compass contribution experience, and the tacit-knowledge handoff rather than treat them as unrelated destinations.
Solution
I brought community sites, technical documents, code repositories, and discussions into a shared starting point. Tags and filters help people narrow their search, while updates help them see what has changed.
A single access point brings together community sites, recent documents, and popular discussions. Results appear as users type so they can get to a useful resource sooner.
Natural-language processing supports relevant search, while notifications highlight new content, document updates, and project changes.
Mentorship programs, expert interviews, and storytelling help capture the context that formal documents often miss. Exit interviews preserve valuable experience for future use.
Recognition gives employees a reason to make time for sharing knowledge and mentoring others.
The dashboard brings recent activity, search, and frequently used resources into one place. Employees can see new documents, updates, and discussions without checking each source separately.
Employees can focus on the information that matters to their role.
Solution in detail · Central hub & dashboard redesign
I translated the journey insights into three connected experiences: a hub for discovery, a dashboard for creating and resuming work, and a guided article flow. Each addresses a different point where useful knowledge was getting lost or becoming difficult to use.
Explore the design using the tabs below. This walkthrough demonstrates the screens without connecting to State Farm systems.
Welcome to Knowledge Management, Simone! Find the resources you need to start learning and contributing.
Understand the cloud platform and the resources available to your team.
View resourceGet oriented with essential tools, people, and development guidance.
View resourceFind the foundations for working with repositories and contributing code.
View resourceThe Product Delivery Hub groups resources by familiar content types and surfaces starting points for new employees. Expert Finder and communities connect documented knowledge with people who can explain it.
Your starting point for infrastructure knowledge, reusable procedures, and guidance for building and delivering applications.
Golden path with steps
Create guidePolicy or requirement
Create standardWhat changed and why
Create blogInform, educate, and explain
Create articleReusable procedure
Create cookbookTerm and definition
Create glossaryLast edited 2h ago · Example draft
Build · Onboarding · CookbookLast edited 8h ago · Example draft
Article · SecurityLast edited 12h ago · Example draft
Guide · DevOps · Performance TestingCompass brings search, six content templates, recent drafts, and writing guidance into one dashboard. Contributors can find existing knowledge or pick up where they left off.
What kind of knowledge are you creating?
Reference knowledge. Definitions, “what is,” and concept pages.
Example: What is Tsearch?Share learnings, retrospectives, and project updates.
Example: Lessons from incident XAvoid duplicates by checking whether your topic is already covered.
4 potentially related items · Example results
| Name | Category | Author | Last updated | Related knowledge |
|---|---|---|---|---|
| Standardizing service-to-service authentication across the platform | Security | John Doe | 03-20-2025 | API authentication overview |
| Why we need a unified approach to API authentication | DevOps & CI/CD | Jane Smith | 02-15-2025 | Least-privilege access |
| Reducing auth incidents by aligning service authentication patterns | DevOps & CI/CD | Robert Johnson | 02-10-2024 | Token rotation lessons |
| Lessons learned from inconsistent token and scope usage | Operations | Emily Davis | 11-25-2024 | Incident write-up |
The TechKnow Library distinguishes reference knowledge from narrative learning, then surfaces possible duplicates with category, ownership, freshness, and related knowledge.
Create an article in a few steps. Check inclusion and duplicates, then continue with the article wizard.
Tech Guide supports the design, development, and testing of application services and infrastructure products. Start with content that answers a clear user question.
Your subject may already be covered under a different title. Search before creating a new page.
A quick inclusion and duplicate check helps contributors decide whether to create a new article, redirect to existing content, or start a team or topic page.
Capture useful knowledge in a clear, reusable format.
The first article step focuses on the title, summary, and useful content. Placement guidance remains beside the editor so contributors can choose the right format.
Help the right people find, trust, and maintain this knowledge.
Owner and platform added
Tags selected
Next review date not set
Structured metadata captures the platform, owner, audience, tags, lifecycle, and review cadence. Validation makes missing information visible before review.
Check your content and ownership before requesting a review.
Sample article content.
Owner and platform added
Tags selected
Next review date not set
A readable content summary and validation checklist give contributors a final check before sending their article for review.
Recognizable resource categories and beginner guidance reduce the effort of figuring out where to begin.
Search, related content, and resumable drafts support exploration without forcing an early commitment.
Duplicate checks, content types, ownership, and review cadence bring structure to the sharing process.
Solution in detail · Tacit knowledge transfer
I extended the same thinking to knowledge that lives in people’s experience. I organized the handoff around a real transition, then added prompts for responsibilities, relationships, risks, and a receiving owner. That makes the context actionable for a successor.
Use the tabs to follow the handoff. This is a design walkthrough; it doesn’t collect or submit information.
Select the option that best matches your situation to begin the right knowledge transfer flow.
Transfer knowledge before a role, team, or department change.
Explore this pathDocument project knowledge, execution steps, and reusable work.
Explore this pathFind knowledge, contacts, and resources to get up to speed.
Explore this pathConnect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
Three situation-based paths help employees find the right knowledge-transfer flow without knowing internal terminology.
Select the option that best matches your situation to begin the right knowledge transfer flow.
Transfer knowledge before a role, team, or department change.
Document project knowledge, execution steps, and reusable work.
Find knowledge, contacts, and resources to get up to speed.
Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
A scenario library connects retirement, department changes, project work, and onboarding to relevant guidance.
Reduce knowledge loss, document critical responsibilities, and support a smooth handoff to the right successor.
Choose the scenario that best describes your current situation. This helps tailor the workflow and ensure the right knowledge is captured.
Capture critical knowledge before leaving the organization to support continuity and minimize disruption.
Transfer responsibilities, relationships, and process knowledge before moving into your new role.
Organize and hand off departmental knowledge to support a structured transition.
Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
Retirement, promotion, and department-transition scenarios share a consistent six-step workflow.
Reduce knowledge loss, document critical responsibilities, and support a smooth handoff to the right successor.
Add the basic details so this transfer can be identified, routed, and tracked properly.
Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
A clear title, transition date, knowledge type, and priority help others identify and route the transfer.
Reduce knowledge loss, document critical responsibilities, and support a smooth handoff to the right successor.
Identify what knowledge is critical, who currently owns it, and the impact if it is not transferred successfully.
Highlight responsibilities, expertise, and operational knowledge that must be transferred.
Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
Ownership and business impact connect the transfer to critical responsibilities, relationships, and dependencies.
Reduce knowledge loss, document critical responsibilities, and support a smooth handoff to the right successor.
Document the most important knowledge in a structured way so the receiving person or team can understand, reuse, and maintain it.
Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
Structured prompts surface recurring work, tools, stakeholders, escalation paths, and risks, giving a successor the context they need.
Reduce knowledge loss, document critical responsibilities, and support a smooth handoff to the right successor.
Make sure the right person or team receives the knowledge and understands the level of support required.
Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
Successor assignment, readiness, handoff type, and support notes clarify who will receive the knowledge and what help is needed.
Reduce knowledge loss, document critical responsibilities, and support a smooth handoff to the right successor.
Confirm the transfer details. Ensure the knowledge is complete, assigned properly, and ready for review or publishing.
Setup complete
Ownership mapped
Knowledge captured
Successor assigned
Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
A summary and completion check help employees verify the transfer before submission.
Reduce knowledge loss, document critical responsibilities, and support a smooth handoff to the right successor.
Your transfer has been successfully submitted. The assigned reviewer and successor can now continue the transition process with the documented knowledge.
Example confirmation. No information has been submitted.Connect with colleagues, managers, and subject-matter experts.
Find experienced mentors for career and role guidance.
Share updates and build community across the organization.
Explore retirement planning resources and contacts.
Find articles, guidance, and lessons learned.
Access standard processes for your department and team.
Find documents, templates, reports, and working files.
Explore workshops, webinars, and peer learning.
Structure and document knowledge transfer activities.
Confirmation explains what happens next and gives users a clear route back to their work.
Scenario-based entry points connect the employee’s real transition to the right guidance.
Relationships, escalation paths, recurring decisions, and risks make expertise actionable.
Readiness, support notes, and completion checks clarify the handoff beyond submission.
Results
Faster access to relevant knowledge helps employees spend less time looking for information.
Connected communities, forums, and expert resources help teams exchange knowledge.
Search and updates help teams get to current information. Mentorship, storytelling, and exit interviews help keep the practical knowledge that documents alone can miss.
Key learnings
People need a way to ask questions and work through answers together, not just a place to store documents.
A dashboard is more useful when it reflects the person’s role and the work they return to each day.
Organizing resources and improving search gives people more time to use information instead of looking for it.
Next steps
Planned enhancements include AI-driven recommendations for personalized content, expanded role-based customization, and additional integrations with enterprise tools.
I’d use continued testing and employee feedback to decide which of these planned improvements would help most.